Blogs are crucial to just about any kind of business out there. They are the best marketing platforms on the internet. They are also quite effective when it comes to establishing your presence online. Wedding photographers, particularly those who have already been around for quite some time now, understand the importance of maintaining a proper blog more than the fairly new ones ever could.
More traffic and redirects to your site could basically mean your next possible client. It is something that might seriously bring you absolutely lucrative results if it is something that you are able to work with long enough at some point or so. Always keep in mind that your blogs are not for your current clients, they are basically for your future clients. It is one of the most important platforms that you should set your eyes on developing.
First things first, make sure that you are posting enough images in the blogs that you are writing.
What you need to make sure is for you to capture enough photos that will be enough to be able to show a story or an illustration of the entire wedding event that you have just covered. You need to be able to show enough proof that you are a wedding photographer who has the capability to cover a full scale wedding from the beginning all the way to the end. You will need at least a minimum of ten photos for the blog post of an entire wedding but it should lean towards more instead of less.
Try to a capture moments of the most important parts of the wedding such as the part where the couple gets ready, details of the wedding, a photo shoot involving the bride and the groom, the party that comes along with the wedding, the actual ceremony, and of course, the reception. Most wedding photographers tend to clip the posting part and are a bit short on the images which don’t make sense because they don’t comprise an entire story.
The second mistake most wedding photographers commit is posting all of their images in their blog in full size.
You have to understand that not each and every single image has earned its right to be posted in full size. It will leave your readers bored and will make the images look kind of redundant at some point. Pay attention to how magazines lay out their images. Some images, the more important ones, should be posted in full size whereas the accent images or the supporting ones should be in slightly smaller ones. This will give your layout depth and variety.
Lastly, veer away from posting too many images.
You do not have to post a lot of images in order for you to be able to tell a story. Stick to the gist of the story that you are trying to tell and remember that simplicity is usually the best way to go. It requires a delicate balance of sorts and if you can handle that, then you’ve got a good thing going there.