Decide on a theme.

commercial photographersWithout a theme, you don’t really have much to run with and it will be next to impossible for your commercial photographers to wrap their heads around what you are trying to achieve for the photo shoot, no matter how good they may be or no matter how extensive their portfolios might turn out to be when it all comes down to it. Get this figured out ahead of time. Have a brainstorming session with your team, no holds barred and explore all of the possibilities while you are at it. It is important that you get to maintain the integrity of the theme that you are aiming for and you need a solid one right from the very start.

Make sure that you have the right talent pool.

The models or the talents that you hire out will turn out to be just as important as the commercial photographers that you are bringing along with you for the commercial photo shoot. This is what you need to take into account as much as possible. If you don’t know anything about casting and holding auditions, make sure that you get to go out of your way to make sure that you at least get to consult the aid of an ad agency or an agency that offers casting for the type of talents that you need for the photo shoot.

Have the best commercial photographers on deck.

This is going to take time. You are going to need to sift through the different commercial photography portfolios you can see and visit online in order for you to understand what this is all about in the first place. If you don’t know much about professional commercial photography and how it works, then you need to make sure that at the end of the day, you get to try a little bit harder when it comes to the researches that you are trying to make when it all comes down to it.

Be present during the commercial photo shoot.

The commercial photographers that you hired out might try to say that they understand full and well what you are trying to check out at some point or so but the truth of the matter is that perspectives differ. Even if they might feel as if they understand you at some point or so, there might be differences with how they execute it in the photo shoot and you need to make sure that you get to go ahead and do something about this as much as you possibly can. This is what you ought to go ahead and take into account when it all comes down to it. Sign offs are absolutely important. A reshoot with your commercial photographers can be a waste of money and a waste of time that would have otherwise been used far more efficiently by getting things done right the first time around. Don’t try to be overbearing though. You still need to give your commercial photographers enough creative liberties to bring in their own photography style to the shoot as much as possible.


commercial photographyManage expectations and find out what the requirements are

Commercial photography is a tricky piece of ice for you to skate on and this is something that you should more or less approach with caution if this is something that you are planning to get into as a career or as a side gig one way or the other. If you have been working on your photography skills as a hobby for quite some time now, then it will come as no surprise that it is something that you are getting better at doing at some point. You will see that acquaintances, friends, and family members will start approaching you to ask you if you can more or less cover some events for them in exchange for a certain fee or for payment. This can seem appealing and this can really be an exciting time for you since you are on the brink of earning money out of something that you are passionate about but you will need to seriously think things through first before you even go ahead and agree to cover it by saying yes.

Find out exactly what the clients are looking for and what they require. Assess yourself objectively and think everything through and be honest about whether or not it is something that you can actually provide.

Understand what the images will be used for

You need to know what the clients have in mind for the usage of the images. Are they having the photos taken for posterity or are they planning to launch a nationwide campaign at some point and use your photos for them? You need to learn about usage rights and license rights as well. This can really affect the pricing and everything else in between so make sure that you ask your clients about it. Commercial photography is all about asking what the entire process is for.

Quote reasonably

Assess all of the elements that come along with the service that you have to provide and quote accordingly. Make sure that you do not quote too low in such a way wherein you end up losing money but not too high in such a way as well wherein you eventually end up turning your clients off. You need something fairly mid ranged and balanced. This will make things so much more attractive and interesting for your clients and you will still technically get a fairly good enough margin of profit one way or the other.

Prepare for the coverage

Prepare all of the things that you would need to bring along with you during the commercial photography shoot. It varies a lot depending on whether the photo shoot is to be held outdoors, indoors, in close or tight spaces, in areas with limited lighting, and so on and so forth. You need to know exactly what you are getting into so that you will know exactly what to bring. It certainly would seem wrong for you to bring light stands to an afternoon shoot, won’t it?