Decide on a theme.
Without a theme, you don’t really have much to run with and it will be next to impossible for your commercial photographers to wrap their heads around what you are trying to achieve for the photo shoot, no matter how good they may be or no matter how extensive their portfolios might turn out to be when it all comes down to it. Get this figured out ahead of time. Have a brainstorming session with your team, no holds barred and explore all of the possibilities while you are at it. It is important that you get to maintain the integrity of the theme that you are aiming for and you need a solid one right from the very start.
Make sure that you have the right talent pool.
The models or the talents that you hire out will turn out to be just as important as the commercial photographers that you are bringing along with you for the commercial photo shoot. This is what you need to take into account as much as possible. If you don’t know anything about casting and holding auditions, make sure that you get to go out of your way to make sure that you at least get to consult the aid of an ad agency or an agency that offers casting for the type of talents that you need for the photo shoot.
Have the best commercial photographers on deck.
This is going to take time. You are going to need to sift through the different commercial photography portfolios you can see and visit online in order for you to understand what this is all about in the first place. If you don’t know much about professional commercial photography and how it works, then you need to make sure that at the end of the day, you get to try a little bit harder when it comes to the researches that you are trying to make when it all comes down to it.
Be present during the commercial photo shoot.
The commercial photographers that you hired out might try to say that they understand full and well what you are trying to check out at some point or so but the truth of the matter is that perspectives differ. Even if they might feel as if they understand you at some point or so, there might be differences with how they execute it in the photo shoot and you need to make sure that you get to go ahead and do something about this as much as you possibly can. This is what you ought to go ahead and take into account when it all comes down to it. Sign offs are absolutely important. A reshoot with your commercial photographers can be a waste of money and a waste of time that would have otherwise been used far more efficiently by getting things done right the first time around. Don’t try to be overbearing though. You still need to give your commercial photographers enough creative liberties to bring in their own photography style to the shoot as much as possible.